Section 01
The Brand
Expert Partners was founded in 2020 by Allison Gaddy and Don Hobbs to help team leaders, brokers, and aspiring agent leaders move from a transactional sales mindset to a true business owner mindset. The brand exists to make that shift feel possible, practical, and supported.
Mission
Build true business owners.
Empower team leaders, brokers, and aspiring agent leaders to win back their time and earn real financial freedom by identifying, nurturing, building, and retaining exceptional talent.
Vision
A new standard for the industry.
A real estate world where agents step out of the limits of a sales role and rise as confident business owners, leading a thriving, generous community of professionals.
Promise
Your success is our mission.
Five decades of combined industry experience, distilled into programs, coaching, and a network built around your growth, not ours.
Our Values
Empowerment
Give leaders the knowledge, tools, and resources to unlock their full potential.
Transformation
Guide clients from sales roles into true business owners.
Excellence
Deliver industry-leading programs that consistently surpass expectations.
Impact
Create positive, lasting change in the lives of real estate professionals.
Innovation
Constantly seek new ways to teach, train, and deliver.
Community
Foster a supportive network of leaders who share and grow together.
Growth
Commit to continuous personal and professional development.
Integrity
Hold the highest ethical standard in every interaction.
Adaptability
Stay flexible as the industry evolves.
Collaboration
Win together with founders, clients, and partners.
Section 02
Voice & Tone
Confident, inspiring, motivational. Professional but never stiff. We write the way a trusted mentor speaks: clear, grounded, and aimed at the person on the other side of the page.
We sound like
- Direct and plain spoken.
- Warm, with real conviction.
- Focused on the reader's next step.
- Specific about outcomes: time, freedom, leadership.
- Generous with what we know.
We don't sound like
- Hype or motivational filler.
- Sales-pitch jargon or buzzwords.
- Cold, corporate, or detached.
- Vague promises without proof.
- Talking down to the reader.
Say this
You're closing deals. Now build the business that runs without you. We'll show you how.
Not this
Unlock unparalleled synergies and supercharge your real estate journey with next-level solutions.
Tagline
Empowering Dreams, Elevating Success.
Primary tagline. Use in headers, signatures, and brand-led moments.
Approved alternate lines
- Inspiring Success: Your Journey, Our Commitment.
- Your Path to Greatness Starts Here.
- Real Estate Reimagined: Success, Growth, Freedom.
- A Community of Real Estate Leaders, A Legacy of Success.
- Empowering Agents, Enriching Lives.
- Building Leaders, Creating Legacies.
- Growth, Integrity, Excellence: That's Expert Partners.
- A Future Without Boundaries. A Success Without Limits.
Section 03
Logo
The logo is our signature. Treat it with care: protect its space, keep it legible, and never alter its proportions.
Primary logo
The full Expert Partners wordmark. Use it wherever there is room: headers, covers, signage, and anywhere the brand is being introduced.
Wordmark · Light background
Wordmark · Dark background
Icon
The EP mark stands alone as an icon: app icons, favicons, social avatars, and tight spaces where the wordmark would not read. Never set the icon next to the wordmark as a lockup.
Icon · Light background
Icon · Dark background
Clear space & minimum size
Keep a margin equal to the height of the "E" mark on every side. Never place the logo smaller than 100px wide on screen, or 0.75" in print. The icon lockup can go as small as 37px on screen, or 0.38" in print.
Do & don't
Use on solid, high-contrast backgrounds.
Use the approved color, black, or white version.
Do not stretch, skew, or rotate.
Do not recolor or apply effects, shadows, or gradients.
Do not place on busy imagery without a scrim.
Do not rebuild the logo in another typeface.
Section 04
Color
Black and white carry the brand. Electric Blue marks the moments that matter: a call to action, a highlight, a signature. Accent colors support but never lead.
Primary
HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0
HEX #000000
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
HEX #2757CF
RGB 38 / 86 / 205
CMYK 81 / 58 / 0 / 19
Neutral
The neutral palette carries text-heavy work. When unsure, choose black.
HEX #000000
HEX #494949
HEX #B8B8B8
HEX #F8F3ED
HEX #FFFFFF
Section 05
Typography
Three typefaces, each with a job. PT Serif anchors headlines. Overpass clarifies structure. Poppins carries every word the reader actually reads.
Headline
PT Serif
Build the business that runs without you.
Transitional serif with humanistic terminals. Use for headlines and brand moments. Set tight: -3% tracking.
Subhead
Overpass
What we do · How we work · Where we go next
Open Source highway gothic. Use for subheads, eyebrows, and labels. Strong at uppercase.
Body & UI
Poppins
Specialized training and support, built for leaders moving from sales role to business owner.
Geometric sans serif. Use for paragraphs, CTAs, navigation, and forms. Light for body, Medium for CTAs.
Hierarchy
What We Do
Inspiring Success: Your Journey, Our Commitment.
A community of leaders, a legacy of success.
Together, we create a dynamic and supportive environment where your growth and achievement become our top priorities.
Eyebrow
Poppins Medium · 16 · ALL CAPS · -3%
Headline
PT Serif Regular · 60 / 60 · -3%
Subhead
Overpass · 30 / 30 · -3%
Paragraph
Poppins Light · 21 / Auto · -3%
CTA
Poppins Medium · 16 · ALL CAPS · -3%
Section 06
Brand Visuals
Photography, iconography, and illustration should feel like Expert Partners at a glance: confident people, honest moments, clear symbols of growth.
Photography
Empowerment, transformation, community. Capture real professionals in real moments: closing deals, leading rooms, mentoring peers. Favor natural light, authentic expression, and a documentary feel over stock posing. Show diverse leaders. Avoid clichéd handshake-over-paperwork shots.
- Tone: confident, warm, optimistic.
- Subjects: agents, teams, leaders mid-work and mid-conversation.
- Light: natural, directional, never flat or over-filtered.
- Avoid: stock-y posing, exaggerated emotion, generic skylines.
Iconography
Simple, consistent line icons in a single weight. Lean on real estate cues (keys, doors, growth, charts) and empowerment cues (upward arrows, hands, light). Icons should read at 16px and still feel like ours.
- Single weight, rounded joins.
- Use Electric Blue or Charcoal on light, White on dark.
- Keep meaning literal. Decorative-only icons are off-brand.
Illustration
Vibrant, dynamic scenes that center diverse real estate professionals on a clear path forward. Recurring motifs: ascending stairs (growth), a blossoming tree (transformation), a rising sun (new dawn). Modern and detailed, but never busy.
Pattern
A geometric pattern built from the EP mark and Electric Blue gridlines. Use sparingly: as a backer for headers, the inside of a folder, the back of a card. Never behind body text.
Section 07
Applications
How the system shows up in the real world. Every surface follows the same rules: protect the logo, hold the type hierarchy, let blue mark the moment.
Business cards
Matte white, Electric Blue edge, Poppins Medium for name, Overpass for title.
Letterhead
Logo top left, address block bottom right in Charcoal. Generous margins.
Envelope
Black flap interior with EP pattern. Logo top-left front, return address back.
Folder
Silver outer, Electric Blue inner pocket, tagline on back.
OOH advertising
One headline, one CTA, one photograph. Logo bottom right.
Website
Serif headlines, Poppins body, generous whitespace, blue for action only.
App icon
EP mark on Electric Blue, rounded squircle.
Favicon
EP mark, no wordmark, optimized at 32px.
Social templates
9:16 stories and 1:1 posts. Headline serif, body sans, brand bar bottom.
Wearables
Embroidered EP mark, Electric Blue or White. Tone on tone on dark caps.
Email signature
Name (Poppins Medium), title (Overpass), phone, expertpartners.com.
Slide decks
Black cover with logo center, Electric Blue accent line, PT Serif titles.
Section 08
Messaging
The words we lead with, the calls we make, the stories we tell. Use these as starting points, not scripts. Adapt them to the audience and the moment.
What we offer
Personal branding. Lead generation. Sales and negotiation. Marketing and advertising. Market trends and analysis. Technology and innovation. Professional development. Every program is built to move agents from transactional sales work into ownership-level leadership.
Short brand statements
Expert Partners, led by Don Hobbs and Allison Gaddy, helps industry professionals build a strong personal brand, generate leads, sharpen sales skill, and stay ahead of the market. The work is built around continuous learning and ownership-level growth.
We help team leaders, brokers, and aspiring agent leaders turn a sales career into a business they own. Programs, coaching, and a community of real estate professionals committed to the same standard.
Calls to action
Social post templates
Empowerment & Success
Meet [Agent's Name]: from transactional sales to business owner. Today they lead a thriving team and run their own time. That shift is what we build with every client. Unlock yours.
#ExpertPartners · #EmpowerSuccess · #RealEstatePros
Transformative Training
Success starts with a shift in mindset. Specialized training and support, built to move you from sales role to industry leader.
#TransformativeTraining · #RealEstateLeaders
Thriving Community
Expert Partners is more than a program. It's a community of agents who share what works, push each other, and grow together.
#RealEstateCommunity · #ThriveTogether
Elevating Industry Leaders
We're not just shaping agents. We're building the leaders who will set the standard for the next decade of real estate.
#InfluentialLeaders · #RealEstateSuccess
Advertising objectives
- Build brand awareness within the real estate industry.
- Generate qualified leads from team leaders, brokers, and aspiring agent leaders.
- Showcase real success stories with tangible results.
- Position Expert Partners as industry leaders and thought partners.
- Educate the market on programs, coaching, and outcomes.
- Encourage clear next steps: webinar, call, or community sign-up.
Section 09
Contact
Brand questions, partnership requests, or asset access: reach the team directly.
Leadership
Allison Gaddy
Founder & CEO
Leadership
Don Hobbs
President
Office
5900 Balcones Drive · Austin, TX 78731